There are many "Special Edition" dolls released and not least among the Holiday themed dolls. Every bigger store, chain or some sort of sales company connected to a holiday of any kind, had their own series of dolls made. 
Avon and Hallmark had their own "brand" dolls. Sam's Club had some dolls not sold elsewhere. A variety of bigger chains, like Target still sell holiday dolls. Etc.   

Hallmark

Avon